Privacy Policy
  • Last updated: July 15, 2026
  • This Privacy Policy explains how Medhouse Trade LLC (“we”, “us”, or “our”), as the operator of this website (the “Website”), collects, uses, stores, and protects personal data when you visit the Website or contact us through it.
  • We respect your privacy and process personal data in accordance with the applicable personal data protection laws.
1. Data Controller
  • The Website is operated by:
    Medhouse Trade LLC
    Official Representative of the NOVEL® Brand in Ukraine
  • Address:
    27 Kniazia Yaroslava Mudroho St.
    Dnipro, 49038, Ukraine
  • Phone: 0 800 600 100
    (free of charge from landline and mobile phones within Ukraine)
  • Email: office@med-house.com.ua
  • Medhouse Trade LLC is the controller of the personal data collected and processed through the Website.
2. Scope of this Privacy Policy
  • This Privacy Policy applies to personal data that may be collected when you:
    • visit or browse the Website;
    • contact us through the contact form;
    • communicate with us by email;
    • submit an inquiry or request information about NOVEL® products or the NOVEL® brand.
  • The Website is primarily intended to provide information about the NOVEL® brand and its products.
  • This Privacy Policy does not apply to third-party websites that may be accessed through links available on the Website. We do not control and are not responsible for the content, security, or privacy practices of such third-party websites.
3. Personal Data We Collect
  • 3.1. Information You Provide Directly
  • When you contact us through the contact form or by email, we may collect the personal data you voluntarily provide, including:
    • your name;
    • your email address;
    • your telephone number, if provided;
    • your company name, if provided;
    • the content of your message or inquiry;
    • any other information you voluntarily include in your communication.
  • Please do not submit sensitive personal data through the contact form unless it is necessary for us to process your request.
  • 3.2. Technical Information
  • When you visit the Website, certain technical information may be processed automatically by the Website, our hosting provider, or the server infrastructure. Such information may include:
    • IP address;
    • browser type and version;
    • device type;
    • operating system;
    • date and time of access;
    • pages visited or requested;
    • technical information required to ensure the security and proper operation of the Website.
  • This information may be stored in server logs and used for technical administration, security purposes, troubleshooting, and protection against unauthorized or malicious activities.
  • We do not use Google Analytics, Meta Pixel, or similar technologies for advertising or behavioral tracking purposes.
4. Purposes of Processing Personal Data
  • We process your personal data solely for legitimate and clearly defined purposes, including:
  • • responding to your inquiries and requests;
  • • providing information about NOVEL® products upon your request;
  • • communicating with you regarding your inquiry;
  • • ensuring the proper operation, maintenance, and security of the Website;
  • • preventing fraud, abuse, unauthorized access, and other unlawful activities;
  • • complying with applicable legal and regulatory obligations;
  • • protecting our legal rights and legitimate interests.
  • We do not sell your personal data and do not use it for automated decision-making or profiling.
5. Legal Basis for Processing
  • Depending on the specific circumstances, we process your personal data on one or more of the following legal grounds:
  • • your consent, where required by applicable law;
  • • the performance of pre-contractual measures taken at your request;
  • • compliance with our legal obligations;
  • • our legitimate interests, provided such interests do not override your fundamental rights and freedoms.
  • Where processing is based on your consent, you may withdraw your consent at any time. Such withdrawal will not affect the lawfulness of processing carried out before the withdrawal.
6. Data Retention
  • We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
  • • for the period required to respond to your inquiry;
  • • for the duration required by applicable legal, accounting, or regulatory obligations;
  • • for the period necessary to resolve disputes, enforce agreements, or protect our legal rights.
  • Once personal data is no longer required, it will be securely deleted, anonymized, or otherwise disposed of in accordance with applicable legal requirements.
7. Disclosure of Personal Data
  • We do not sell, rent, or otherwise disclose your personal data to third parties for marketing purposes.
  • We may disclose personal data only where necessary to:
  • • our IT service providers, hosting providers, and technical support providers who assist us in operating the Website;
  • • public authorities, regulatory bodies, courts, or law enforcement agencies where required by applicable law or a legally binding request;
  • • our legal or professional advisers where necessary to protect our legitimate interests or comply with legal obligations.
  • All third parties processing personal data on our behalf are required to maintain appropriate confidentiality and security measures and may process personal data only in accordance with our instructions and applicable law.
8. International Data Transfers
  • As a general rule, we do not intentionally transfer personal data outside Ukraine.
  • Where the use of technical service providers or hosting infrastructure results in an international transfer of personal data, we will ensure that appropriate safeguards are implemented in accordance with applicable data protection legislation.
9. Data Security
  • We implement appropriate technical and organizational measures designed to protect personal data against unauthorized access, accidental loss, misuse, disclosure, alteration, or destruction.
  • Such measures include, where appropriate:
  • • secure hosting infrastructure;
  • • restricted access to personal data;
  • • administrative and technical security controls;
  • • regular monitoring of the Website’s security.
  • Although we take reasonable steps to protect personal data, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.
10. Personal Data Retention
  • We retain personal data only for the period reasonably necessary to fulfill the purposes for which it was collected.
  • Personal data submitted through the contact form or by email may be retained for the period necessary to:
    • review and process your inquiry;
    • maintain appropriate business communications, where necessary;
    • comply with applicable legal requirements;
    • establish, exercise, or defend legal claims.
  • Technical server logs may be retained for a limited period as necessary to ensure Website security, technical administration, and troubleshooting.
  • When personal data is no longer required, we securely delete, anonymize, or otherwise dispose of it in accordance with applicable law.
11. Personal Data Security
  • We implement appropriate technical and organizational measures to protect personal data against:
    • unauthorized access;
    • accidental or unlawful loss;
    • alteration;
    • disclosure;
    • destruction;
    • unauthorized use.
  • Access to personal data is granted only to individuals and service providers who require such access for legitimate business or technical purposes.
  • However, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure.
12. Your Privacy Rights
  • Depending on the laws applicable to you and the processing of your personal data, you may have the right to:
    • obtain information about the personal data we process;
    • access your personal data;
    • request the correction of inaccurate or incomplete personal data;
    • request the deletion of your personal data;
    • request the restriction of the processing of your personal data;
    • object to certain types of processing;
    • withdraw your consent where processing is based on consent;
    • request data portability where provided for under applicable law;
    • lodge a complaint with the competent data protection authority.
  • The exercise of these rights may be subject to the conditions, limitations, and exceptions provided for under applicable law.
  • To exercise your rights, please contact us using the contact details provided in Section 1 or Section 16 of this Privacy Policy.
  • To protect personal data from unauthorized access or disclosure, we may ask you to verify your identity before fulfilling certain requests.
13. Children’s Privacy
  • The Website is intended to provide general information about the NOVEL® brand and its products and is not specifically directed to children.
  • We do not knowingly collect personal data from children through the Website.
  • If you believe that a child has provided us with personal data through the Website, please contact us so that we can review the matter and take appropriate action.
14. Links to Third-Party Websites
  • The Website may contain links to third-party websites.
  • We do not control such websites and are not responsible for their content, security, or privacy practices.
  • We encourage you to review the privacy policy of each third-party website before providing any personal data.
15. Changes to this Privacy Policy
  • We may update this Privacy Policy from time to time due to:
    • changes to the operation or functionality of the Website;
    • changes in the way we process personal data;
    • changes in the technologies or service providers we use;
    • changes in applicable laws or regulatory requirements.
  • The updated version will be published on this page, and the “Last Updated” date will be revised accordingly.
  • We encourage you to review this Privacy Policy periodically to stay informed of any updates.
16. Contact Information
  • If you have any questions regarding this Privacy Policy, the processing of your personal data, or if you wish to exercise your data protection rights, please contact us:
  • Medhouse Trade LLC
    Official Representative of the NOVEL® Brand in Ukraine
  • Address:
    27 Kniazia Yaroslava Mudroho St.
    Dnipro, 49038, Ukraine
  • Phone: 0 800 600 100
    (free of charge from landline and mobile phones within Ukraine)
  • Email: office@med-house.com.ua